The Dillon Crew Marketing Plan

Marketing Plan

  • High-end professional photography of entire property
  • Entry into MLS with 30 photos and a virtual tour
  • Promotion on over 30 websites, as well as featured on SlatePropertiesDC.com, Realtor.com and the Dillon Crew website.
  • Promoted on social networking sites Facebook and Twitter
  • Full color, 2-sided brochures available in the property
  • Professionally installed Slate Properties/Dillon Crew yard sign
  • Lockbox installed for agent access
  • Centralized Showing Service (CSS) to handle agent appointments and share real-time showing status
  • Centralized Showing Service sends two emails to all agents who show the house seeking feedback and shares feedback immediately
  • Blast email to all agents who sold a property in the neighborhood in the last year promoting the property and Broker’s Open House
  • Marketing on Craigslist and Postlets
  • Just listed postcard sent to 200 targeted neighbors and the Dillon Crew mailing list

Open Houses

  • "Open Sunday ” sign rider installed on sale sign in front of property 5 days prior to Sunday Open House to alert neighbors and drive-bys
  • Open House for the public on  Sunday's every 2-4 weeks
  • Broker’s Open House on first Tuesday after listing from 12 PM to 2 PM with light refreshments for agents.